Trafalgar Retail Centre

Trafalgar Retail feature

Our brief for this project was to make it more ‘funky’ so that it could achieve the dual ambitions of increasing public visitation and attracting a broader range of high quality tenants.  We introduced a range of warm natural colours, textures, patterns and a completely revised lighting system, in tandem with a new tenancy strategy predicated on opening up shopfronts to the arcade, to achieve a vastly improved ambience.  New flooring and a compressed, dark ceiling have given the common areas a sense of identity and consistency that they previously lacked; highly articulated shopfronts, and increased transparency and openness have allowed retail activity to spill out and enliven the whole arcade; smarter, neater and more attractive amenities enhance the overall retail offer; and super scaled graphics provide a thematic consistency throughout the whole multi-storey space, with the pattern motif repeated across ceiling, wall, balustrades and upper level floor finishes.  These enhancements have resulted in the Centre achieving a completely different feel, much increased visitation and very satisfied tenants.