Fragrance Davey Street Hotel Media Launch


Major hotel developments proposed for Hobart

On Monday 24th October 2016 successful Singaporean developer Fragrance Group launched their two new hotel projects at the Hobart Conference Centre on the Hobart waterfront.  Peter Scott representing Xsquared Architects presented the Davey Street Development and various media outlets were in attendance.

Fragrance Group currently has a 296-room hotel development, also designed by Xsquared Architects, under construction in Macquarie Street and is now proposing to build a 424-room 5 star hotel in Davey Street and a 495-room hotel in Collins Street.  The Group plans to lodge Development Applications with the Hobart City Council within the week.

These three most advanced projects will take Fragrance Group’s investment in Hobart to more than $250 million, with a further residential and hotel development in Elizabeth Street also in the early stages of planning.

It is estimated that the proposed new developments will together generate direct and indirect employment of more than 1200 new jobs during construction and ongoing employment of up to 1000 full-time jobs.  The ongoing input to the Tasmanian economy is estimated at $100 million a year.

The five-star hotel at 28-30 Davey Street will be an icon development for Hobart and will provide much-needed visitor accommodation, function facilities, restaurants, a day spa, and pool facilities, as well as a range of community facilities including a dedicated high-level viewing gallery for use for functions and public events, with priority given to the local community.  It would be the tallest building in Hobart comprising 33 storeys and rising to a height of more than 120 metres.

The unique design will reinstate views across the Sullivans Cove waterfront from Franklin Square which are currently obstructed by buildings on the site.  The design also focuses on the use of Tasmanian timbers and sky gardens featuring native Tasmanian flora.

In concert with the development, Fragrance Group is ensuring the realisation of a long-held vision for Hobart by proposing a pedestrian Skybridge across Davey St from Franklin Square which will provide dedicated foot access from the city to the waterfront and that will be open to the community 24 hours-a-day, seven-days-a-week.  For the first time, locals and visitors alike will be able to safely and easily walk directly from the city to the waterfront area.  This initiative will provide significant social and economic benefits for the waterfront, Salamanca Place and the CBD, providing a boost for local businesses in both precincts and allowing locals and visitors to walk between the two destinations.

Fragrance Group will also undertake major improvements to the amenity of Brooke Street and the access between Brooke and Davey Streets.  This will ensure that for the first time, the historic ‘Cove Wall’ at the end of Brooke Street can be appropriately displayed and interpreted.

In tandem with its current Macquarie Street hotel development, the two newly proposed projects will provide a suite of three, four and five-star accommodation, as well as new and much-needed convention and associated facilities for Hobart.  Collectively, they will provide more than 1100 new hotel rooms which are needed to meet current and future projected demand.  The projects demonstrate Fragrance Group’s absolute confidence in Tasmania and its long-term commitment to the State’s tourism and hospitality sector.

The development will:

  • Generate a multi-million-dollar ongoing economic stimulus for the State over the long term
  • Provide important new employment opportunities during construction and on completion
  • Provide major community amenities such as the public walkway over Davey Street which has been sought by city leaders and the community for many years
  • Commit to sustainability with the aim of achieving a 6 star Green Star world-class sustainability rating
  • Showcase Tasmanian timbers and flora
  • Provide Sullivan’s Cove heritage interpretation opportunities
  • Develop a high-level public viewing floor that showcases the waterfront and the City
  • Open up views of the waterfront area
  • Extend and enhance new and exciting public spaces particularly within Brooke Street

Fragrance Group is proposing the development of two iconic buildings that, with its current Macquarie Street project, will position Hobart as a truly attractive tourist destination that will attract visitors from Australia and around the world.  In doing so it is providing a major investment in significant public amenities that will be available for all Tasmanians and visitors to the State.

About Fragrance Group

Fragrance Group, headed by Mr James Koh, is an established developer in Singapore, to date having successfully completed more than 100 developments comprising hotel, residential and commercial / industrial buildings.  The Group has been active in Australia since 2014 and has major developments underway in Melbourne and Perth, as well as Hobart.

img_0982      img_0988